Business Overview
- Have established global co-branding contract with popular cartoon characters - Snoopy and Shin-chan in Greater China.
- The full range of pet products designed have been officially recognized and also by fans, and have set off a buying frenzy on social media.
- All commercial IPs are interested in partnering and co-branding with them.
- The first company in the world to open a pet product brand display store in the C position of a shopping mall.
- Was established only three years back and has presence in most high-end and mid-range pet stores in shopping malls in China.
- Have also started to retail through all major pet lovers centers in Thailand and all pet parks in Taiwan and hence is one of the the largest pet products chain brand in Southeast Asia.
- Sales channels are own website, retail outlet and supplying to pet product stores, wholesalers, retailers and holding pop-up events.
- Design, formulation and branding is owned, but the production is outsourced through manufacturers in China.
- There are 12 permanent employees who are run the business operations, no additional contract/temporary employees are required.
Products & Services Overview
Product categories include pet beds, toys, car seats and merch.
"Cup Noodles Pet Nest" which is a pet bed, has been the top selling product which was reported twice on Japan's TBS TV station, and has been the first on Japanese Twitter hot list multiple times and has also gained millions of likes.
Clients include individual pet owners who buy through website and retail store. Also supplied to other retail stores and wholesale in China, Japan and Thailand.
Assets Overview
Physical assets include inventory and office assets such as furniture, computers, laptops, servers etc.
All trademarks, product design copyrights, inventory, docking of all cooperative relationships, and guidance of operations for a period of time.
Facilities Overview
- Shanghai retail outlet (located in the core C position of a major district shopping mall)
- Shanghai office (located in the center of Shanghai)
- Wenzhou Zhejiang office and warehouse.
- All of the above are rented facilities.
Capitalization Overview
Business is self-funded.
No equity dilutions, loans or liabilities.
There is a single owner, holding 100% shares in the business.
Fund flow is healthy.
