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High End Hair Care Brand In Los Angeles For Sale

Los Angeles, California - South, US
Asking Price:
$295,000 (USD) Inventory / Stock included
Sales Revenue:
Under $100K (USD)
Cash Flow:
Under $50K (USD)

Business sells a range of shampoo and conditioners to support 5 different functional needs including hydration, repair, curly, volume, and toning hair needs. The products are sold at a premium ($20+) retail and have over an 80% GM being sold through a Shopify Site, Amazon FBA Brand Registry site, and a Wholesale Store Front. The operation is largely operationalized (order, email, warehouse integration, shipping, etc). The business was soft-launched and market-tested over the last 18 months and is ready to scale.

The current operation is remotely based out of Los Angeles with a 3rd party logistics partner locally based. Day to day operations require 8-10 hours per week. Additional time invested in growth activities is clearly an opportunity and at the discretion of the buyer. Seller agrees to provide 20 hours of training and support over 4 weeks.

While the sale includes all assets that enable a buyer to immediately take over the operation (website, domain, integrated order fulfillment, warehouse, email automations, social media, trademark, Amazon, etc), the retail value of the inventory is $1.5M and wholesale value is $750k. We are selling the assets of the business for $295,000 which is $0.2 cents on the dollar. Incredible opportunity for the right buyer.

For more information, please contact us by using the form below.

Property Information

Location:

Online

Premises Details:

OVERVIEW

1.) Exceptional brand equity with a high ceiling for potential

2.) Custom, one of a kind bottles and salon quality formulas (10 skus)

3.) Amazon Site, Shopify site, and Wholesale storefront

4.) Includes trademark and all IP, supplier contacts/agreements, email list, social media accounts (Instagram/Facebook) 5.) INCLUDES $1.5M in retail or $750k in wholesale inventory

Business Operation

Expansion Potential:

GROWTH OPPORTUNITIES

While we don't have the time to invest in growing the brand, we've decided it would be best to sell it. However, there are clear growth opportunities to get it off the ground.

1.) Amazon FBA is in its infancy with a lot of profitable potential

2.) We've not launched nor tested a paid Tik Tok channel. This has the potential to be a substantially large opportunity especially given the visual appeal of the bottles.

3.) B2B - Our direct to salon wholesale test resulted in 80% re-order rates and average orders of $175. There is a lot more potential to sell to beauty supply companies and other beauty retailers.

Competition / Market:

While the premium market is quite fragmented, customers are increasingly responding to products with higher levels of functionality and ones that address problems manufactured with a cleaner formulation. Additionally, the importance of brand identity and packaging is a huge differentiator. Business sits at the intersection of addressing specific hair types, clean formulas, and a beautiful brand with one of a kind custom bottles. GROWTH OPPORTUNITIES

While we don't have the time to invest in growing the brand, we've decided it would be best to sell it. However, there are clear growth opportunities to get it off the ground.

1.) Amazon FBA is in its infancy with a lot of profitable potential

2.) We've not launched nor tested a paid Tik Tok channel. This has the potential to be a substantially large opportunity especially given the visual appeal of the bottles.

3.) B2B - Our direct to salon wholesale test resulted in 80% re-order rates and average orders of $175. There is a lot more potential to sell to beauty supply companies and other beauty retailers.

Reasons for selling:

While we genuinely believe there's an opportunity to scale the brand, we have other competing priorities and don't have the time to commit to it.

Employees:
1
Years established:
2020

Other Information

Support & training:

20 hours of training and support.

Financing available:

Negotiable

Inventory / Stock value:
$1,500,000 (USD) - included in the asking price
Website:
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Home based:
This business can be run from home.
Relocatable:
This business can be relocated.

Contact Seller

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