We are delighted to welcome to the market this fantastic opportunity to acquire a family-run and independent online store, which sells a range of modern nursery and baby essentials, catering to first-time mums and growing families.
First established in 2018, this thriving business has experienced significant growth and success since its opening, whilst also building up a loyal, repeat customer base, who return again and again to purchase baby gifts for family and friends.
The online business provides customers with the opportunity to shop from their range of global, independent, and sustainable brands. They stock a vast selection of highly sought-after brands, which cannot be found on the high street, such as Liewood, Olli Ella, Mushie, Fabelab, Little Dutch, Meri Meri, and Wee Gallery.
They offer an extensive choice of products, including sustainable wooden toys, unbreakable children’s tableware, newborn baby sleep aids, and much more. They have something for everyone, to suit every budget.
The company has amassed a renowned reputation in the baby sector, now boasting brilliant customer testimonials. In addition to this, the business has received attention in the national press, with mentions in Baby, ES Magazine, Hello, The Independent, and Mother & Baby.
The baby gifting market is busier than ever, with over 5.5 million parents falling within the company’s target demographic of 26 to 41-year-olds. By 2025, the European baby care market is set to to be worth €10 billion and is only expected to conitnue growing. It’s also worth mentioning that the baby shower gifting market in the UK is valued at £220m, with an average gift price of between £40-50.
There are several growth avenues for the new owner to explore, which could lead to significant expansion for the company. With low overhead costs and strong supplier relationships in place, this thriving online store would work brilliantly for a number of buyers.
